What's the difference? It’s subtle. A headshot shows people what you look like. A portrait shows people who you are.
That’s not to diminish headshots – they can be had inexpensively and done quickly. They are perfectly suited for the tiny spaces on social media sites. But there tends to be a sameness about them. Flooded with light, bright backgrounds. If you want to blend in (and sometimes you do) that’s great. But what if your goal is to stand out?
A portrait uses lighting, wardrobe color and expression to tell a story. The result is a scroll-stopping image.
Stacks of research prove that strong images pay off. LinkedIn reports that “profiles with a photo receive 21 times more views and 9 times more connection requests than profiles without a photo.” Further, “people are willing to pay more for services provided by professionals who appear competent and successful.” Emphasis on “appear.” Your online image is your crucial first impression to clients and employers.
Certainly a headshot will do. But a portrait can be a better choice if you’d like photos that make a connection with viewers, that interest people in meeting you, that convert viewers into clients.
A simple way to think of it is this: Headshots go on your website. Portraits go on your wall.
If you would like to explore the idea further, drop me a line.
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