One Day of Shooting, Nine Months Of Influence
- Roy Furchgott
- Aug 30
- 1 min read
Updated: Sep 13
The Woody Boater is still getting brand value nine months after our shoot.

A branding shoot isn’t just about a great headshot one shot, it should deliver a gallery of images that show who you are, what you do, why people would want to work with you, and it will deliver value long after the phots land in your inbox.
Nine months after a daylong shoot, The Woody Boater, a website for an historic boatyard dedicated exclusively to vintage speedboats, was still finding new ways to put the images we created to work.
Good branding images are an investment, but they are also a value that pays dividends for months, and sometimes years to come.
When you’re building a brand, consistency counts. And when your visuals are suited to your story, they keep working for you — sometimes in ways you may not even anticipate at the start (who knew the photos of the long-married boatyard owners would prove so useful?)
The Woody Boater proves that when you invest in personal branding photography, you’re not just getting a set of images. You’re getting a long-term resource that will continue to build recognition, connection, and trust with clients.
Read more and see images from this shoot here.