I’ve been a journalist for - let’s just call it decades. Early in my career I carried both a notebook and my Nikkormat (an indestructible cinder block of a camera) producing both words and pictures. My first press award was for photography.

 

When I made the big leagues I was told to “pick a lane.” I chose words. I figured eventually I'd rather sit behind a desk with a mug of hot coffee than haul 40 pounds of photo gear into a cold, rainy field at dawn.

 

I picked up the camera again to write about photography and shoot for publications such as The New York Times, Washington Post, Car and Driver, and a bunch I forget. There was the occasional wedding.

 

I have shifted to branding for businesses, entrepreneurs, influencers, and anyone who wants images that stand out from stock house schlock. I create a catalog of shots suitable for press kits, websites and social media.

 

My writing plays a part in this. I spent about a decade covering advertising and marketing, and in that time had unlimited access to Hall-of-Fame ad people and the thinking behind groundbreaking campaigns. I’d like to think I absorbed quite a bit, which gives my clients an edge, They get images that aren’t merely pretty, they are strategic and tell their their story persuasively.