Why Brand Portraits Aren't the 15-Minute Kind

In Baltimore — and everywhere — headshot photographers are easy to find. In 15-minutes they can deliver an image that is efficient, affordable, and far too often, forgettable.

When people see your images, do you want to come across as the generic brand, or as the premium product? Do you want people to see what you look like, or to see who you are and what you offer?

Building an image that generates trust doesn’t happen in fifteen minutes.

A brand portrait begins long before a camera is hoisted to eye level. first comes a strategy aligning your business, your audience, and how the images will be used — whether on your website, across social platforms, for press features, for promoting speaking engagements, or for marketing campaigns. There is a purpose and a deliberate look behind every image.

Devising a strategy may sound like a daunting chore – it isn’t at all. From decades of experience, I ask some questions, you give some answers, and a strategy emerges.

If you’re building a brand, it pays to do better than generic.

Like to chat about the right approach for you? Drop me a line.