Business Focus isn't Hocus Pocus

The Baltimore City Restaurant "Of Love and Regret" has an eclectic menu, made-on-premises craft cocktails, and a staff that exudes charm. What it didn't have was photographs on its website. The assignment was express the warmth, vitality, and the "everyone is welcome" vibe of this cozy neighborhood joint. Plus showcase the smoked drinks that look like magical elixirs. A tight focus on those elements led to a successful collaboration, with social media posts grabbing thousands of views. More here.