CASE STUDY:                     Of Love and Regret

The Restaurant "Of Love and Regret" has an eclectic menu, made-on-premises craft cocktails, and a staff that exudes charm. What it didn't have was photographs on its website. The assignment was to express the warmth, vitality, and the "everyone is welcome" vibe of this cozy neighborhood joint. Plus showcase the smoked drinks that look like magical elixirs. The resulting social posts got thousands of views.