CASE STUDY:                     FORM JIU JITSU

The Form Jiu Jitsu Academy required a visual identify that set it apart from the ordinary mass of martial arts schools in the Baltimore Area. Lighting and a subdued color palette were used to tell a story in dramatic, cinematic images that would resonate with the Jiu Jitsu community as well as potential students. The first image posted on social media got more than 1,000 views on day one.